Aryan Soni.

SYS · ONLINE BUILDING

Designing the space between people and technology

Systems Engineer + Designer

Agentic Systems AI Automation Product Design

People work in habits and exceptions. Software wants structure. I spend my time in that gap, designing schemas, agents, and tools that hold up when real people use them daily.

See the work →

Lane A Web & Design

↗

Web{{ l_ub }}

unexploredbastar.com

Full redesign of a 15-district tourism company's site — research to relaunch.

+173% new users

01 · CONTEXT

Unexplored Bastar runs community-based tourism across 15+ districts of Chhattisgarh. The old site couldn't carry what the operation had become — departures, itineraries and enquiries lived in people's heads and chat threads.

02 · APPROACH

I started with the people booking, not the pages. A user-research-led redesign, rebuilt on WordPress + Kadence so the team could own their own content after launch.

03 · CRAFT

Custom REST endpoints, booking and itinerary mu-plugins, and a tour-calendar widget wired to real departures — the site talks to the operation, not just about it.

04 · OUTCOME

In the year after relaunch (Apr 2025–Mar 2026): new users ~+173%, engagement ~+196%, active users ~+44% YoY.

↗

Web{{ l_stays }}

stays.unexploredbastar.com

A stay platform for Bastar's homestays, camps and resorts — presentation, discovery, enquiry.

~500 enquiries / year

01 · CONTEXT

Bastar's homestays, camps and resorts had no shared shopfront — each property was invisible unless you already knew it existed.

02 · APPROACH

Same WordPress/Kadence stack as the main site, so one team can run both: property presentation, discovery, and a low-friction enquiry flow instead of a hard booking engine.

03 · CRAFT

Property templates that make small places look considered, structured discovery by area and type, enquiry routing to the right host.

04 · OUTCOME

~6,000 visits a year converting to ~500 enquiries — roughly an 8% visit-to-enquiry rate.

↗ Media Agency Portfolio

Aayam Media

Portfolio site for a PR & marketing agency.

↗ Travel Agency

Ilika Journeys

A tourism website, designed and developed.

↗ E-commerce

Tribal Tokni

E-commerce storefront for tribal crafts — catalog, storefront, purchase flow.

↗ Festival

Bastar Dussehra

A site for the world's longest festival — 75 days of ritual, chariots and congregation.

↗ Destination Promotion

Experience Bijapur

Official district tourism site for the District Government of Bijapur, Chhattisgarh.

↗ Travel Agency

Enroute Bastar

Website for a tour agency — designed and coded end to end.

Lane B AI & Systems

AI System{{ l_agent }}

AI Itinerary Agent

A 3-hour manual craft turned into a 10-minute conversation.

2–3 hrs → under 10 min

01 · CONTEXT

Every custom itinerary was a 2–3 hour manual craft: cross-referencing routes, stays, seasons and travel times by hand, for every single enquiry.

02 · APPROACH

n8n + Gemini, with our 970-row operational knowledge base exposed to the model as a callable tool — the agent asks the data, not its imagination.

03 · CRAFT

Made the prompt tool-query-aware and pre-filtered data upstream in an n8n Code node — beating multi-step orchestration limits without a heavier framework.

04 · OUTCOME

A draft itinerary in under 10 minutes, grounded in real inventory. The team edits instead of authoring from zero.

AI System{{ l_kb }}

Operational Knowledge Base

Getting 15 districts of institutional memory out of people's heads — and into a system the whole team can query.

01 · CONTEXT

Fifteen districts of routes, vendors, stays and seasonal knowledge existed only as institutional memory. When a person was unavailable, so was the knowledge.

02 · APPROACH

A 33-table, ~970-row schema modelling how the operation actually thinks — circuits, districts, vendors, stays — with a vendor review & comments system so judgement gets recorded, not just facts.

03 · CRAFT

A 14-stage React dashboard build, including a Leaflet/OpenStreetMap circuit planner for laying routes on the actual geography.

04 · OUTCOME

A shared source of truth the itinerary agent and the team both query — the substrate everything else in this lane runs on.

AI Systemin progress

B2B Lead-Generation Pipeline

Finds & matches leads, drafts customized outreach, manages follow-ups.

AI System + Application

Finance Tracker

A consolidated ledger with forward projections across salaries, recurring payments, and vendor/freelancer payouts.

AI System

Leave Management Workflow

Form → approval → notification → record.

Product

Tour Calendar Widget

PHP REST endpoint + WordPress mu-plugin, surfacing live departures anywhere on the site.

Index · also on the desk

Tapti Conservation Reserve Technology-partnership proposal — ticketing, website, community digital training for an MP forest reserve Proposal

Barsur Heritage Audio Guide & Kanger Valley Tourism App Proposals for government heritage and national-park stakeholders Proposal

Experiment

Things I make to find out whether they work. Some become tools, most just teach me something.

Placeholder — experiment slot 01

Title, one line, and a small visual or live demo — a real experiment goes here.

Placeholder — experiment slot 02

Title, one line, and a small visual or live demo — a real experiment goes here.

Placeholder — experiment slot 03

Title, one line, and a small visual or live demo — a real experiment goes here.

Placeholder — experiment slot 04

Title, one line, and a small visual or live demo — a real experiment goes here.

nothing invented — these stay empty until they're real. fewer than three? hide this section in Tweaks.

AI & Agentic Systems

Agentic AI Systems AI System Design Context Engineering RAG-based Systems Evals AI Agents & Copilots LLM Integration (Gemini, Claude, OpenAI) Tool / Function Calling Prompt Engineering

Automation & No-Code

n8n Workflow Orchestration Business-Process Automation Multi-App Integration Google Workspace ClickUp

Development & Data

WordPress (Kadence, mu-plugins, REST API, WP Travel) React / Next.js Python PHP SQL PostgreSQL Supabase Relational Schema Design

Design & Practice

UI/UX Design Information Architecture AI & Automation Systems Audits Dashboards & Data Visualization Technical Documentation

Alongside my full-time role I take on a small number of independent projects. Broadly, this is what I can help with.

AI Workflow Design & Automation

Connecting forms, sheets, email and messaging into workflows that run themselves. Built on n8n, owned by you.

AI Copilots & Chatbots

Assistants grounded in your own operational data, so answers come from your business rather than the open web.

Knowledge Bases & Information Architecture

Turning scattered operational knowledge into a structured, queryable source of truth that both people and AI can use.

AI Systems Audits

A clear-eyed review of where AI and automation genuinely help in your operations, where they don't, and what to do first.

No-Code / Low-Code Internal Apps

Trackers, dashboards, approval flows and internal tools built quickly on tools you already own.

Web & Booking Systems for Tour Operators

WordPress and booking-plugin work, itinerary tooling, and operational web systems — built from inside a tour operation.

If any of that sounds like your problem, get in touch.

Designing the space between people and technology

unexploredbastar.com

stays.unexploredbastar.com

Aayam Media

Ilika Journeys

Tribal Tokni

Bastar Dussehra

Experience Bijapur

Enroute Bastar

AI Itinerary Agent

Operational Knowledge Base

B2B Lead-Generation Pipeline

Finance Tracker

Leave Management Workflow

Tour Calendar Widget

AI Workflow Design & Automation

AI Copilots & Chatbots

Knowledge Bases & Information Architecture

AI Systems Audits

No-Code / Low-Code Internal Apps

Web & Booking Systems for Tour Operators

Field Notes from Bastar